J.W. Speaker Engineered Lighting Solutions
Custom OEM Lighting Programs

You know your customer.
We know lighting.

Bring the vehicle and the problem. We bring the optics, electronics, tooling, and certification for any market. One campus, concept to production.

Runs from 6 pieces to 60,000 · If a big supplier told you to come back with two million dollars, start here.

Simulated beam pattern, iteration 8: the starting point Simulated beam pattern, iteration 9: optics reworked Simulated beam pattern, iteration 10: production beam
VR Photometric Simulation

Watch your beam get better before tooling exists.

Every program starts in simulation. See the exact beam on your vehicle, change it with our optics team, approve it.

Get a simulation on your vehicle

Free for OEM programs from 6 pieces up. Simulated beam on your geometry within 10 business days. No tooling commitment.

Custom programs shipped for

Polaris PACCAR John Deere New Flyer Harley-Davidson BMW Kubota Bobcat Navistar Hyster-Yale Club Car Winnebago Nikola Lotus Honda
Concept to production

How we build custom lighting

Four phases, one program manager, no vendor hand-offs.

Phase 01 / Concept

Define the light before you pay for it

  • Application review: vehicle, mounting, voltage, environment
  • Regulatory map: which of FMVSS, ECE, SAE, CCC, AIS apply
  • Concept studies and packaging around your geometry
  • VR beam simulation: approve the customer experience first
Concept study render over ideation sketches
Phase 02 / Design

Optics, electrical, software, one building

  • Photometric design tuned in simulation, not trial tooling
  • Electrical and firmware: CAN, adaptive functions, diagnostics
  • Design for manufacturing reviewed by the people who will build it
  • Full CAD and drawing packages in your format
Production CAD drawing of a custom headlight assembly
Phase 03 / Validation

Certified for every market you sell into

  • DVP&R testing: thermal, vibration, ingress, photometrics
  • Homologation: DOT, ECE, SAE, CCC, AIS, VSCC
  • We sit with FMVSS and SAE regulators; compliance is engineered in
  • Regulatory mapping happens in Phase 1, before your money meets tooling
  • PPAP documentation your quality team will actually accept
Optical lens under validation testing
Phase 04 / Production

Built where it was designed

  • Three plants, 403,000 sq ft, one integrated Wisconsin campus
  • SMT electronics, molding, and assembly in-house
  • Scaled production methods: printed parts at 6 pieces, full tooling at 60,000
  • Launch support through your SOP and beyond
MADE IN USA GERMANTOWN WI

Made in the USA. When tariffs move, your program does not.

Assembly line at the Germantown plant
Reference

Which certification applies where

Bookmark this. We map it for you in Phase 1.

United States

FMVSS 108 / DOT

On-road vehicles sold in the US. SAE J-standards govern most off-road and work lighting.

Europe & UN markets

ECE R112 / R148-149

Type approval for on-road lighting across UNECE countries. E-mark required per function.

China / India / Taiwan

CCC · AIS · VSCC

National marks for vehicles sold into China, India, and Taiwan. We certify all three.

Plus IP67 / IP69K for wash-down duty. Not sure which applies? Ask below.

Start your program

Talk to an OEM specialist.

Describe the vehicle and the problem. If a simulation makes sense, we'll set it up. If a light we already build solves it, we'll say so.

An engineer replies within one business day or your simulation jumps the queue, free.

Prefer to talk? (262) 251-6660

Got it.

Watch for a reply from a lighting engineer within one business day.

Sent to the engineering desk

The moment you hit send

Instant confirmation

A confirmation with your request summary. No black hole.

Same day

Routed to the right desk

Custom, semi-custom, or dealer. Never a general inbox.

Within one business day

An engineer replies

Feasibility, next step, and the name of who you're talking to.

Talk to an OEM Specialist