J.W. Speaker Engineered Lighting Solutions
Custom OEM Lighting Programs

Your light. Your vehicle.
Proven before tooling exists.

No two million dollar minimums. No black box. Custom lighting engineered, certified, and built in Wisconsin, from 6 to 60,000 pieces. You watch the beam get better in simulation first.

Lighting for Polaris, Peterbilt, New Flyer, John Deere and 60+ OEM programs · Family owned since 1935

If it moves, we light it
On-Highway TrucksTransit & RailPowersportsMotorcycleAgricultureConstruction & MiningMaterial HandlingDefenseAutonomous Vehicles
Three ways to buy

How much lighting do you need?

Pick by volume. Every path ends with a person, not a ticket.

OEM Programs · 6 to 60,000 units

A light that exists nowhere yet

Ground-up development: optics, thermal, electrical, software. Built to your vehicle and your regulations.

FMVSS / ECE / SAE engineered in from day one VR beam simulation before tooling is cut Program-managed from concept to PPAP
Start a custom program
Semi-Custom · down to 20 pieces

A proven light, made yours

A light we already build, changed where it matters: bracket, bezel logo, connector, beam.

Catalog performance, custom fit No new product development bill Feasibility, price, and lead time in days
Check feasibility
Catalog · in stock now

Off the shelf, on the vehicle this week

Sealed LED lamps, searchable by function and certification.

Filter by function and certification Spec sheets on every lamp Buy through a dealer near you
Browse the catalog
DOT certified ECE certified SAE certified CCC certified for China AIS certified for India IP69K sealed

Certified for every market you sell into. Compliance is engineered in, not bolted on.

Lighting the vehicles of

Polaris PACCAR John Deere New Flyer Harley-Davidson BMW Kubota Bobcat Navistar Hyster-Yale Club Car Winnebago Nikola Lotus Honda
Germantown, Wisconsin

One campus. Every discipline under one roof.

The engineer, the toolmaker, and the line sit a hallway apart, not an ocean.

90 yrsFamily owned since 1935
403,000Sq ft, three plants
6 to 60kUnit runs we build
Aerial view of the J.W. Speaker campus in Germantown, Wisconsin
Start here

Tell an engineer what you're building.

Three fields. Tell us the vehicle and the problem. We'll tell you if it's custom, semi-custom, or a lamp we already make.

An engineer replies within one business day or your quote jumps the queue.

Prefer to talk? (262) 251-6660

Got it.

Watch for a reply from a lighting engineer within one business day.

Sent to the engineering desk

The moment you hit send

Instant confirmation

A confirmation with your request summary. No black hole.

Same day

Routed to the right desk

Custom, semi-custom, or dealer. Never a general inbox.

Within one business day

An engineer replies

Feasibility, next step, and the name of who you're talking to.

Talk to an Engineer