A light that exists nowhere yet
Ground-up development: optics, thermal, electrical, software. Built to your vehicle and your regulations.
No two million dollar minimums. No black box. Custom lighting engineered, certified, and built in Wisconsin, from 6 to 60,000 pieces. You watch the beam get better in simulation first.
Lighting for Polaris, Peterbilt, New Flyer, John Deere and 60+ OEM programs · Family owned since 1935
Pick by volume. Every path ends with a person, not a ticket.
Ground-up development: optics, thermal, electrical, software. Built to your vehicle and your regulations.
A light we already build, changed where it matters: bracket, bezel logo, connector, beam.
Sealed LED lamps, searchable by function and certification.
Certified for every market you sell into. Compliance is engineered in, not bolted on.
Lighting the vehicles of
The engineer, the toolmaker, and the line sit a hallway apart, not an ocean.
Three fields. Tell us the vehicle and the problem. We'll tell you if it's custom, semi-custom, or a lamp we already make.
An engineer replies within one business day or your quote jumps the queue.
Prefer to talk? (262) 251-6660
A confirmation with your request summary. No black hole.
Custom, semi-custom, or dealer. Never a general inbox.
Feasibility, next step, and the name of who you're talking to.